Health and fitness have always been one of the top priorities of our lives. Gone are the days when you had to struggle to find fitness coaches who would instruct you on how to stay fit and healthy. In today’s digital era, the health and fitness industry is undergoing a complete digital transformation. Health and fitness app development has offered solutions ranging from healthy diet routines to weight loss exercises.
As more and more people are becoming conscious about their health, fitness applications are all the rage right now. With the temporary closure of gyms and in-person training, people relied on fitness applications to stay fit and motivated. From home workouts to fitness coaching to diet charts, all became accessible with a single tap on their smartphones.
As the demand for fitness application development is rising, it is a great opportunity for those who are looking to expand their business and serve their clients virtually through fitness apps. If you’re looking to build a fitness app that stands out, this article will provide you with all the essential details you need for fitness mobile app development.
But before jumping directly to the topic – ‘How to create a mobile fitness app’, here are some trends and facts that will strengthen your decision to build your own health and fitness application. Let’s take a look!
Top Fitness App Development Trends
The outbreak of the COVID-19 pandemic has increased the use of mobile fitness app solutions. People embraced these solutions to stay fit and healthy during isolation. And, applications offering virtual training along with social media elements attracted more users to onboard.
- Health and fitness app downloads grew by 46% globally between Q1 and Q2 2020.
- The 5G technology offered smooth video connectivity to enhance live fitness training and workout sessions
- The popularity of smartwatch apps will increase with the launch of more wearable devices in the market
- 60% of Americans are likely to cancel their gym memberships
The Global Fitness App Market Size
Since the pandemic, the global fitness app market size reached $3.5 billion in 2020 and is expected to reach around $14 billion by 2026, and $15.2 billion by 2028. Moreover, 87.4 million US-based users are using mobile fitness solutions.
Benchmarks for Fitness App KPIs
When you develop a fitness app adhering to the best design and development practices, you can expect the below listed KPIs from your app.
- Increase in conversion rate by 28%
- Only 5% of the top 100 fitness apps (Apple) have ratings below 4 stars
- Around 9.41% are daily active app users
- Expect more than a 7% average retention rate after one month
Types of Fitness and Workout Applications
Before you hire Android developers or iOS developers for your fitness app project, make sure you are clear with the type of fitness app you want to build. To help you decide better, we have listed the types of fitness applications with their key features and examples.
Fitness App Development – Key Features to Consider
To make your fitness application impactful, you need to think about the essential features you want to add. You may consult with an experienced iOS or Android app development company that can evaluate your feature list and provide you with the right suggestions on the fitness app features.
If you’re building your fitness app from scratch, it’s wise to start with an MVP. A Minimum Viable Product with basic features can help you understand whether your app is useful for your target audience and how you can improve it in the future.
Here’s a List of MVP Features for Fitness App Development
- User registration and onboarding tour
- Meal plans and calorie counting
- Global and local statistics
- Integration with wearables
- Product and healthy recipe database
- Customization options for Workouts, Diet Plans, Recipes, Exercise Sets, etc.
- Push notifications and reminders
- Personalized recommendations
- Customer support services
Here’s a List of Advanced Features for Fitness App Development
- Video-on-demand or live streaming
- Community and leaderboards
So, these are the key features that can make your fitness mobile app more powerful and useful for your target audience. If you have more unique features in your mind, you may note down all of them and consult with a professional mobile app development company to understand if those features can solve your users’ problems.
As a reliable Android app development company in India, we have experience in creating health and fitness applications enriched with features that makes them highly engaging and intuitive.
Fitness App Monetization Strategies
Of course, you need to ensure that your mobile fitness app gives you desired results. There are several ways to monetize your app. Following are the main fitness app monetization strategies that you can choose from to generate profit or revenue.
Users need to purchase your fitness app to access its features and benefit from it. You can offer a free trial to your new users and if they find it valuable, they are most likely to purchase the app or subscribe to continue using it.
By offering a free fitness app, you can still make money by encouraging them to make in-app purchases. For example, they can buy advanced feature settings or premium content in the app.
You can allow other fitness companies to run their ad campaigns in your app and you can charge a cost-per-mile commission fee.
In freemium apps, users can use the basic app features free of cost. However, they need to pay for the premium features. This type of monetization model is also known as the premium subscription model where basic features are free to use but advanced fitness plans or complete diet charts are chargeable.
Fitness App Development Stages
Whether you invest in an iOS or Android app development company, the following steps remain more or less the same for the fitness application development process. Let’s take a look at the process to build an ideal fitness app.
At first, your mobile app development team will conduct preliminary market research to see if your fitness app idea is marketable and useful. The entire development team will sit with you and brainstorm on the following points
2. App Idea Validation
During the discovery phase, you analyze problems that your fitness app will resolve. At this point, you check the solutions the app can offer to your users. A team of a product or project manager, UI/UX designer, Android/iOS developer, backend developer, and QA engineers is required for your app idea validation.
3. UX Design Strategy
At this juncture, the UI/UX design team works on an intuitive app interface and screen relationships. During this stage, the app’s UI/UX designers:
4. App Design and Development
At this stage, your fitness app development backlog is divided into sprints, which are usually completed in two weeks. A project manager prioritizes tasks, tracks their progress, and keeps a record of the backlog.
5. App Testing and Enhancement
This step is important at every stage of the fitness app development process. When your fitness app is fully functional and ready to be delivered, the testing and quality assurance stage ends. However, it may resume if you need to make changes or improvements to your app. At this point, the test engineers perform the following activities:
Just like any other type of mobile app development, the process of fitness application development can be difficult. However, it can be effective and worthwhile if your fitness app includes useful and out-of-the-box features that are loved by your users. To create a valuable fitness app for your users, you must provide them with customized workout plans tailored to their needs and preferences. If your app helps your users in achieving their fitness goals through helpful features, then your app is likely to become successful in the market.
If you want to build a health and fitness app for Android users, you can hire Android developers from us to build a fitness app solution that is loved by all fitness freaks.
Q.1. Does a fitness app require HIPAA compliance?
Ans. Mobile fitness applications usually do not send Protected Health Data (PHI), so it does not require HIPAA compliance.
Q.2. How do I make my fitness app more secure?
Ans. You can make your fitness app more secure by integrating bio authentication Facetime, TouchID, or social logins.
Q.3. How much does it cost to build a fitness app?
Ans. The final cost of building a fitness app depends on the number of platforms you want to build the app for, the features and complexity level of your app, customizations and integrations, post-launch support, etc. You may get in touch with us to get a free quote for your fitness app development project.